Restaurants and businesses have spent a lot of money to see how colors affect people’s appetites and their purchasing choices. Though studies debate to what extent a color can affect you, you can use the basic principles to provide the type of mood and energy you want to each room of your house. Here is the breakdown of colors for you:
With red roses, red lipstick, and red Valentine’s day cards, it’s not surprising that red is a color which promotes excitement and passion. In an article by Sally Augustin called, “The Color Red!” featured on Psychology Today, Augustin references a study done by Andrew Elliot which evaluates the color’s role in romantic situations. He and his co-workers found that when shown pictures of the opposite gender, male and female participants preferred candidates wearing red or standing in front of a red background.
Contrarily, Augustin points out that Elliot also found in his studies that when study participants experienced red while taking an IQ test, they performed less well than ones who had not. So in a way, the color red can also be distracting. So, you don’t want to use red in your study room or office.
In the Business Insider’s article, “Branding and the Psychology of Color,” it is said that blue represents, “trust, integrity, and communication.” It is a relaxing color, associated with the calming waves of the ocean or a lake. However, the article points out, the wrong color tone can communicate coldness or an unapproachable character. Some top brands which use blue in their logo include Ford, American Express, and IBM. But if you will notice, each of these businesses uses a lighter blue color scheme.
Blue would work well in a study or office or place which needs a more relaxing tone.
According to the Huffington Post’s article, “The Psychology of Color in Logo Design,” by Brian Honigman, Honigman assets that yellow is an energizing color full of warmth and optimism. Perhaps this is because we associate yellow with the sun, the main source of energy and life for our planet. Sprint, McDonald’s, and Best Buy are prominent yellow logos.
So, if you have a corner room which is generally cooler during the winter, try some yellow accent walls and see if the room feels warmer to you. Or add creativity and energy to your children’s room with yellow furniture or pictures.
An article featured on the American Psychological Association website called, “Green is Good for You,” asserts that green is a restorative color. Written by Rebecca Clay, Clay explains the findings of several studies which observe the healing effect nature has on our mental state and how the primary color of nature, green, can also bring us that restorative energy to the workplace.
Naturally, having lots of houseplants and flowers in the house will do a lot to bring that natural energy into your home, but deep green color accents of furniture will also give you that peace.
A color of joy, creativity, and luxury, BBC Home Design cautions the use of this color. In the article, “The Psychology of Colour,” BBC says that one of the pitfalls with decorating with purple is that it can get overwhelming very fast. Mild and intentional purple accents to a room will give it the richness you desire without being overpowering.
According to the Business Insider’s article, “Branding and the Psychology of Color,” Orange is a playful, socially interactive and fun color. Not surprisingly, the network Nickelodeon predominately uses this color. It’s also the color hunters wear during deer season. You can draw your own conclusions about that.
So there you have it, the psychology of color in a nutshell. Hopefully, this outline will help you decorate and color your rooms in the most effective and engaging manner possible. Go! Decorate!
Images Courtesy of:
Latest posts by Amber Liddell (see all)
- An Overview of California Outdoor Concepts Fire Pit Tables - March 11, 2014
- Summer Dreams ~ Poem by Amber Liddell - March 10, 2014
- World Water Fountain Olympics - February 10, 2014
- Winter Survival for Birds in the Freezing Midwest - January 28, 2014
- 8 Things About Decorating You Can Learn from Clark Griswold - January 10, 2014